Influencer Marketing: a guide to effective campaigns
folder_open Influencers, Social media marketing
turned_in_not influencer marketing, social media campaign
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Over the past months, companies have had to adapt to the “new normal” of consumerism, and we have seen a significant rise in the use of influencer marketing as part of many businesses' social media strategies. However many business owners are still unaware of how beneficial influencers can be to their marketing strategy.