LinkedIn Marketing Success: A Case Study with WordPort
Establishing WordPort's LinkedIn page and content strategy
Overview
We worked closely with Digital Consultancy WordPort to achieve LinkedIn marketing success. Recognising the importance of projecting a professional image and standing out in the competitive digital landscape, we consulted with WordPort to understand their brand and industry better. Through competitor analysis research, we identified unique opportunities that formed the foundation of a well-thought-out content strategy. The result was a successful launch of WordPort's LinkedIn company page, attracting a growing base of relevant and valuable connections.
What we did
Our approach to assisting WordPort in their LinkedIn marketing efforts comprised of several key steps:
- Understanding the Brand and Industry: We initiated the project by immersing ourselves in WordPort's brand values, goals, and unique selling points. This comprehensive understanding allowed us to tailor the social media strategy to align with their overall objectives.
- Competitor Analysis Research: To gain a competitive edge, we conducted in-depth competitor analysis research. This highlighted industry trends, identified successful strategies employed by competitors, and pinpointed areas where WordPort could differentiate itself.
- Collaborating on Objectives: Through open communication and collaboration with the WordPort team, we aligned our marketing goals with their vision. Together, we established clear objectives for the LinkedIn company page, laying the groundwork for an effective campaign.
- Content Strategy Development: With a wealth of insights gathered from the research phase, we crafted a content strategy that emphasised engaging, informative, and compelling content. The strategy encompassed a well-rounded mix of posts designed to attract and retain the attention of the target audience.
- Carefully Curated Content: Leveraging our expertise in social media marketing, we curated and crafted content that resonated with WordPort's audience. Each piece of content was carefully planned and executed to ensure it adhered to the established strategy.
- Prompt and Responsive Feedback: Throughout the process, we welcomed feedback from Digital Consultancy WordPort and used it to refine our approach. We valued open communication and made prompt adjustments based on their input.
Results
LinkedIn Marketing Success: Thanks to planning and execution, the launch of WordPort's LinkedIn company page was met with enthusiasm and positivity from their audience.
Growth in Follower Base: The newly launched LinkedIn page experienced steady growth in its initial follower base. Not only did the numbers increase, but the connections were relevant and valuable to WordPort's business.
Enhanced Professional Image: With a thoughtfully projected professional image, WordPort was able to position itself effectively within its industry, reinforcing its expertise and credibility.
Increased Engagement: The engaging and informative content strategy attracted higher levels of audience engagement, resulting in meaningful interactions with potential clients and industry peers.
This collaboration demonstrates the power of a tailored and strategic approach to social media marketing. Through understanding, collaboration, and dedication, we helped WordPort achieve its marketing goals on LinkedIn and pave the way for sustained growth in the digital landscape.
Experience the power of tailored social media marketing strategies - want to speak to us about your social media strategy? Get in touch today.
"Oh my social worked closely with us to set up our LinkedIn company page, ensuring it projected the professional image we desired. Their dedication to understanding our brand and industry was evident in the way she conducted competitor analysis research. This analysis helped us to identify unique opportunities and understand how to stand out in the highly competitive digital landscape. They collaborated with us to align our objectives and marketing goals, resulting in a well-thought-out content strategy.
The content they curated was engaging, informative, and compelling. Thanks to carefully considered planning and execution, our LinkedIn company page had a successful launch. We saw growth in our initial follower base, consisting of relevant and valuable connections. Throughout our partnership, Oh my social displayed professionalism and a genuine passion for what they do. They were receptive to feedback, promptly addressing any concerns and making necessary adjustments."
Neda, Founder & CEO WordPort, Digital Transformation Consultancy
9 Steps to creating a B2B content strategy for LinkedIn
As we know LinkedIn is crucial for B2B companies looking to connect with other businesses and professionals. As the world's largest professional site, over 690 million professionals use the platform to network, research and learn*. Hence, it's essential for B2B companies to create engaging content that resonates with their target audience on LinkedIn.
In this blog post, we will provide some tips and strategies for creating effective B2B content for your LinkedIn company page.
1 - Define Your Target Audience
Before creating any content, it's essential you are clear on who your target audience is. Not only will this help you to tailor your content to their specific needs , it will help you later on if you end up sponsoring your posts through LinkedIn Campaign Manager. Take the time to research your target audience's job titles, industry, interests, and pain points.
2 - Share Valuable Insights and Information
To create engaging content on LinkedIn, you need to share valuable insights and information that will benefit your audience. This could include industry trends, current news, best practices, or thought leadership content. By sharing valuable information, you position your company as a thought leader in your industry, which can help build trust and credibility with your target audience.
3 - Use Eye-Catching Visuals
Visuals are essential on LinkedIn, as they help your content stand out in a crowded feed. According to LinkedIn, posts with images receive 2x more engagement than those without. So, make sure to use eye-catching visuals such as images, carousels, videos, or infographics to accompany your content. When using visuals, ensure they are high-quality, on-brand, and relevant to your content.
4 - Keep it Short and Sweet
The ideal length for a LinkedIn post is between 50 and 150 words, with a clear and concise message. If you need to share a more in-depth piece of content, consider LinkedIn articles.
5 - Use Hashtags
Hashtags are an effective way to increase the visibility of your content on LinkedIn. When using hashtags, make sure to use relevant and specific ones that align with the message and target audience.
6 - Engage with Your Audience
Engagement is key on LinkedIn, so make sure to engage with your audience by responding to comments, asking questions, and starting discussions (polls are useful for this). Engaging with your audience helps you to build relationships, gain insights into their needs and increase the visibility of your content.
7 - Mix Up Your Content Formats
Content formats include text-based posts, videos, images, carousels, infographics and polls. By using a variety of content formats, you can appeal to different learning styles and keep your content fresh and interesting.
8 - Analyse Your Performance
It's essential to analyse your performance regularly. LinkedIn provides insights and analytics on your content's reach, engagement and demographics, which can help you identify what's working and what's not. Use this data to optimise your content strategy and improve your engagement rates.
9 - Consider Sponsored Content
While organic content is essential, it's becoming increasingly difficult to reach your target audience without paid promotion. Consider investing in sponsored content, which allows you to promote your content to a specific audience based on their demographics, interests, and behavior. Sponsored content can help you reach a larger audience and generate leads for your business.
Creating engaging B2B content for your LinkedIn company page requires a strategic approach. By following the tips above you can create a content strategy that resonates with your target audience and generates leads for your business. At Oh my social we understand the importance of creating engaging B2B content on LinkedIn and would be happy to help you create a content strategy that meets your business objectives. Get in touch with us today at [email protected].
*Source: LinkedIn.com