Establishing WordPort’s LinkedIn page and content strategy 

Overview

We worked closely with Digital Consultancy WordPort to achieve LinkedIn marketing success. Recognising the importance of projecting a professional image and standing out in the competitive digital landscape, we consulted with WordPort to understand their brand and industry better. Through competitor analysis research, we identified unique opportunities that formed the foundation of a well-thought-out content strategy. The result was a successful launch of WordPort’s LinkedIn company page, attracting a growing base of relevant and valuable connections.

What we did

Our approach to assisting WordPort in their LinkedIn marketing efforts comprised of several key steps:

  1. Understanding the Brand and Industry: We initiated the project by immersing ourselves in WordPort’s brand values, goals, and unique selling points. This comprehensive understanding allowed us to tailor the social media strategy to align with their overall objectives.
  2. Competitor Analysis Research: To gain a competitive edge, we conducted in-depth competitor analysis research. This highlighted industry trends, identified successful strategies employed by competitors, and pinpointed areas where WordPort could differentiate itself.
  3. Collaborating on Objectives: Through open communication and collaboration with the WordPort team, we aligned our marketing goals with their vision. Together, we established clear objectives for the LinkedIn company page, laying the groundwork for an effective campaign.
  4. Content Strategy Development: With a wealth of insights gathered from the research phase, we crafted a content strategy that emphasised engaging, informative, and compelling content. The strategy encompassed a well-rounded mix of posts designed to attract and retain the attention of the target audience.
  5. Carefully Curated Content: Leveraging our expertise in social media marketing, we curated and crafted content that resonated with WordPort’s audience. Each piece of content was carefully planned and executed to ensure it adhered to the established strategy.
  6. Prompt and Responsive Feedback: Throughout the process, we welcomed feedback from Digital Consultancy WordPort and used it to refine our approach. We valued open communication and made prompt adjustments based on their input.

Results

LinkedIn Marketing Success: Thanks to planning and execution, the launch of WordPort’s LinkedIn company page was met with enthusiasm and positivity from their audience.

Growth in Follower Base: The newly launched LinkedIn page experienced steady growth in its initial follower base. Not only did the numbers increase, but the connections were relevant and valuable to WordPort’s business.

Enhanced Professional Image: With a thoughtfully projected professional image, WordPort was able to position itself effectively within its industry, reinforcing its expertise and credibility.

Increased Engagement: The engaging and informative content strategy attracted higher levels of audience engagement, resulting in meaningful interactions with potential clients and industry peers.

This collaboration demonstrates the power of a tailored and strategic approach to social media marketing. Through understanding, collaboration, and dedication, we helped WordPort achieve its marketing goals on LinkedIn and pave the way for sustained growth in the digital landscape.

Experience the power of tailored social media marketing strategies – want to speak to us about your social media strategy? Get in touch today.

 

 

“Oh my social worked closely with us to set up our LinkedIn company page, ensuring it projected the professional image we desired. Their dedication to understanding our brand and industry was evident in the way she conducted competitor analysis research. This analysis helped us to identify unique opportunities and understand how to stand out in the highly competitive digital landscape. They collaborated with us to align our objectives and marketing goals, resulting in a well-thought-out content strategy.
The content they curated was engaging, informative, and compelling. Thanks to carefully considered planning and execution, our LinkedIn company page had a successful launch. We saw growth in our initial follower base, consisting of relevant and valuable connections. Throughout our partnership, Oh my social displayed professionalism and a genuine passion for what they do. They were receptive to feedback, promptly addressing any concerns and making necessary adjustments.”
Neda, Founder & CEO WordPort, Digital Transformation Consultancy